Loyalty And Retention

Loyalty and retention are key strategies in the business world that seek to ensure the permanence of customers and maximize the profitability of the business. As for retention, it is focused on designing operations that prevent the departure of customers for any reason, ensuring that they remain for an extended period.

On the other hand, loyalty seeks to extend the period of permanence of customers with a product through proactive operations that offer them personalized benefits and promotions. As for loyalty, the concept churn is taken into account, which focuses on identifying and addressing early customer cancellations, with the aim of minimizing the impact of the same on the business profitability.

Together, these strategies allow companies to maintain a strong base of loyal and satisfied customers, which translates into higher revenues and a positive image in the market.